Eric Siegel on Bloomberg Businessweek
Listen to Eric Siegel, former Columbia University Professor, discuss his book The AI Playbook: Mastering the Rare Art of Machine Learning Deployment. Radio show: Bloomberg Businessweek Hosts: Carol...
View ArticleGetting Machine Learning Projects from Idea to Execution
Originally published in Harvard Business Review Machine learning might be the world’s most important general-purpose technology, but it’s notoriously difficult to launch. Outside of Big Tech and a...
View ArticleThree Best Practices for Unilever’s Global Analytics Initiatives
This article from Morgan Vawter, Global Vice President of Data & Analytics at Unilever, serves as the foreword to The AI Playbook: Mastering the Rare Art of Machine Learning Deployment, by Eric...
View ArticleSurvey: Machine Learning Projects Still Routinely Fail to Deploy
Originally published in KDnuggets. Eric Siegel highlights the chronic under-deployment of ML projects, with only 22% of data scientists saying their revolutionary initiatives usually deploy, and a...
View ArticleElon Musk Predicts Artificial General Intelligence In 2 Years. Here’s Why...
Originally published in Forbes, April 10, 2024 When OpenAI’s board momentarily ousted Sam Altman from his post as CEO last November, the media obsession was… intense. Why so much fuss about a...
View ArticleAI Success Depends On How You Choose This One Number
Originally published in Forbes, March 25, 2024. To do its job, AI needs your help. It has the potential to drive millions of operational decisions—such as whom to contact, approve, investigate,...
View Article3 Ways Predictive AI Delivers More Value Than Generative AI
Originally published in Forbes, March 4, 2024. Which kind of AI should companies focus on—generative AI, which produces writing, computer code, images, video and other content, or predictive AI, which...
View ArticleWhy You Must Twist Your Data Scientist’s Arm To Estimate AI’s Value
Originally published in Forbes, June 11, 2024. If you’ve ever had a data scientist make a machine learning model for you, you probably first experienced excitement, followed by bewilderment. The...
View ArticlePredictive AI Streamlines Operations In This Surprisingly Simple Way
Originally published in Built In, May 22, 2024. Your biggest operations are made up of many small decisions. Predictive modeling can help you make them. Predictive AI is the technology businesses turn...
View ArticleArtificial Intelligence in Marketing
“Nearly half of S&P 500 companies have talked about AI during earnings calls since May [2023], an NBC News analysis of S&P 500 earnings calls found. In fact, AI was mentioned about as often as...
View ArticleAlphabet Uses AI To Rush First Responders To Disasters—Takeaways For Businesses
Originally published in Forbes, July 7, 2024. The National Guard has its work cut out. As first responders to wildfires, floods and other increasingly common catastrophes, Guardsmen must rapidly...
View ArticleThe 3 Things You Need To Know About Predictive AI
Originally published in Forbes, June 29, 2024. Some problems are better solved with predictive AI than with generative AI. To run more effectively, many business operations need prediction more than...
View ArticleHow to Sell a Machine Learning Project
Originally published in Built In, February 6, 2024. Never sell “AI.” Instead, pitch operational improvements, with no more than a footnote to mention machine learning as part of the solution. Most...
View ArticleThe Great AI Myth: These 3 Misconceptions Fuel It
Originally published in Forbes, July 29, 2024. The hottest thing in tech isn’t even a thing at all. Artificial intelligence is nothing but an ill-defined buzzword searching for meaning. The term may...
View ArticleWhere FICO Gets Its Data for Screening Two-Thirds of All Card Transactions
Originally published in The European Business Review, March 21, 2024. The detection of fraudulent credit card transactions is an ideal candidate for the application of machine learning technology....
View ArticleThe Great AI Myth: These 3 Misconceptions Fuel It
Originally published in Forbes, July 29, 2024 The hottest thing in tech isn’t even a thing at all. Artificial intelligence is nothing but an ill-defined buzzword searching for meaning. The term may...
View Article4 Ways Machine Learning Can Perpetuate Injustice and What to Do About It
Originally published in Built In, July 12, 2024 When ML has the very real power to gatekeep opportunities from minority groups, employing it properly and ethically should be your number one goal. When...
View ArticleHow Generative AI Helps Predictive AI
Originally published in Forbes, August 21, 2024 This is the first of a three-article series covering the business value of predictive AI, using misinformation detection as an example for illustration:...
View ArticleData Analytics in Higher Education
Universities confront many of the same marketing challenges as corporations. While businesses need to attract potential customers, universities need to entice prospective students. A prospect needs to...
View ArticleTo Deploy Predictive AI, You Must Navigate These Tradeoffs
Originally published in Forbes This is the second of a three-article series covering the business value of predictive AI, using misinformation detection as an example for illustration: article 1,...
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